State of negotiations of intangible assets in the world

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State of negotiations of intangible assets in the world by Mind Map: State of negotiations of intangible assets  in the world

1. It is a highly valued asset since it enhances the possibility to obtain new clients, suppliers and credits

2. Examples of negotiations of intangible assets

2.1. When Proctor and Gamble purchased Gillette in 63 billion dollars in 2005, the intangible assets were valued in 55 billion dollars, of which 35 billion corresponded to goodwill, representing 63.6 % of the intangible value.

2.1.1. Hence, there was an overestimation of the intangible goodwill assets and an underestimation of the identified intangible assets.

2.2. Walt Disney paid 7.5 billion dollars for the Pixar digital animation studio. The intangible assets, brand and commercial names were valued in only 200 million dollars while the goodwill assets were valued in 5.6 billion dollars.

2.2.1. This is another example of overestimation of goodwill assets and underestimation of the identified intangible assets.

3. The goodwill

3.1. Is the immaterial value derived from factors such as

3.1.1. The customers, efficiency, organization, credits, prestige, experience, and the position of the enterprise

3.1.2. A good location, quality merchandise or services, good relationships with the workers, labor stability, and the trust achieved in the financial