What Does an Account Manager Do?

There's more to key account management than meets the eye. Learn what an account manager does in this mind map.

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What Does an Account Manager Do? by Mind Map: What Does an Account Manager Do?

1. Renewals

2. Managing the relationships

2.1. introducing other teams/stakeholders

2.2. Updating customer service with requirements

2.3. relationship mapping - who needs to know who

2.3.1. customer engagement plan

2.3.2. add contacts to CRM

2.4. Hosted events

2.5. Supplier relationships

2.6. Webinars

2.7. Focus Groups

2.8. first test customers/pilots

2.9. referees

2.10. surveys

2.11. Case studies

3. Driving growth

3.1. Revenue

3.1.1. Suppliers

3.1.2. AM fees

3.1.3. reporting

3.1.4. What are the opportunities

3.1.5. consulting

3.2. Leakage

3.3. HAR

3.4. Expansion

3.5. Sourcing

3.6. Data consolidations

3.7. Research / News / Updates

3.8. Re-engagement

3.9. Macro/Micro economic forces

4. Data

4.1. Reporting

4.1.1. Trends

4.1.2. Insights

4.1.3. Actions

4.1.4. Convert to opportunity

4.1.5. What does it mean?

4.1.6. Context

4.2. Objectives

4.2.1. What do they want to achieve

4.2.2. Tracking & monitor

4.3. Quality

4.3.1. Consistency

4.3.2. Accuracy

4.4. Analysis

4.4.1. Deviants vs Compliant

4.5. Customisation

5. Change management

5.1. Recommendations

5.2. communication strategy

5.3. expansion

5.4. education

5.5. training

5.6. stakeholder support

5.7. implementation

5.8. project plans

5.9. ongoing review and tracking

6. business reviews

6.1. Preparation

6.1.1. Formatting

6.1.2. Running

6.1.3. Quality checking

6.2. Analysis

6.3. Recommendations

6.4. Setting meetings

6.5. Preparing agenda

6.6. follow up

7. Savings

7.1. Processes

7.2. Suppliers

7.3. Product mix

7.4. Buyer behaviour

7.5. Forecasting

7.6. Benchmarking

7.7. Savings Plans

7.8. Standard vs customised

7.9. Fees (total cost of program)

7.10. Monitoring

7.11. Targets

7.11.1. Flexibility

8. product feedback

8.1. development

8.2. information

8.3. road maps

8.4. bugs

9. Retention

9.1. RFPs

9.2. Expansion

9.3. pro-formas

9.4. forecasting

9.5. gap analysis

10. Prospects

10.1. support sales

10.1.1. Presentation

10.1.2. Trade Shows

11. issue management

11.1. Escalations

12. Advocacy

12.1. Customer service

12.2. Product

12.3. Finance

12.4. Customer Setup

12.5. Management

12.6. Technical

12.7. Global

13. Education

13.1. Internal

13.2. Business Engagement

13.3. Webinars

13.4. Supplier Days

13.5. User Forums / Lunch & Learn

13.6. Product info and updates

13.7. Best practice

14. SFDC

14.1. admin

14.2. contact management

14.3. contract management

14.4. risk management

14.5. opportunity management

14.6. cases & incidents

14.7. meetings

14.8. training

14.9. content library

14.10. marketing campaigns

15. Meetings

15.1. QBR

15.2. Preparation

15.2.1. internal

15.3. Relationship

15.4. Issue resolution

15.4.1. internal

15.5. contract

15.6. suppliers

15.7. expansion

15.8. introductions

15.9. internal (training/workshops/updates)

15.10. Optimisation/planning

15.11. Notes and follow up

16. Planning

16.1. QBR

16.1.1. Opportunities

16.2. Optimisation Plans

16.3. Calendar management

16.4. Task management

16.5. Communication

16.6. Relatoinships

16.7. Retention

16.8. Profitability

17. Technical

17.1. Configuration

17.2. Integration

17.2.1. HR Feeds

17.2.2. Expense Management

17.2.3. SSO

17.3. Bugs

18. Process

18.1. Review & Design

18.2. Internal