Market Reserach

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Market Reserach by Mind Map: Market Reserach

1. 6 Step Process

1.1. 1. Problem Definition

1.1.1. Consists of Managment Decision Problem Focuses on Marketing Research Problem Focuses on Broken Down into

1.1.2. Defining involves Discussions with Decision Makers Interview with Experts Secondary Data Analysis Qualitative Reserach

1.2. 2. Developing an Approach to the Problem

1.2.1. Based on Analytical Framework/Models can be Research Questions and Hypotheses Hypothesis - An unproven statement about a factor that is of interest. Specification of Information Needed Info for Component 1 Info for Component 2 Info for Component 3

1.3. 3. Formulating a Research Design

1.3.1. A framework of blueprint for conducting the marketing research project. It details the procedures necessary for obtaining the informaiton

1.3.2. Types of Data Secondary Data collected for another purpose Used for Types Evaluated by Primary Data you collected for this specific purpose Types of Reserach

1.4. 4. Doing Field Work or Collecting Data

1.5. 5. Preparing and Analyzing Data

1.6. 6. Preparing and Presenting the Report

2. Is the

2.1. Systematic and objective identification, collection, analysis, dissemination, and use of information for improving decision making related to the identification and solution of problems in marketing.

3. Two Types

3.1. Problem Solving - finding solution to problems

3.2. Problem Finding - finding the actual problem