BBDO GROUP DIGITAL

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BBDO GROUP DIGITAL af Mind Map: BBDO GROUP  DIGITAL

1. Building Digital Knowledge

1.1. Strategy

1.1.1. Channels & channel specific specifications

1.1.2. Digital KPIs

1.1.3. Data analyses

1.1.4. UX Knowledge

1.1.5. Social Media Knowledge

1.2. Creation

1.2.1. Channels & channel specific specifications

1.2.2. UX Knowledge

1.2.3. Basic technical details

1.2.4. Tools and craft conditions

1.2.5. Social Media Knowledge

1.3. Text

1.3.1. UX Knowledge

1.3.2. Basic technical details

1.3.3. SEO and SEA Competence

1.3.4. Social Media Knowledge

1.4. Accounting

1.4.1. Basic technical details

1.4.2. UX Knowledge

1.4.3. Social Media Knowledge

1.4.4. Project Management Methods

1.4.5. Tools for project management

1.5. Reformation Breakfast Club (Editorial Planning // Social-Media Tips // More Digital Business)

1.6. Binding workshops with experts from UX, social media and development

1.7. Adjustment in project management (every "digital" project must have UX support // also pitches)

1.8. Introduction / standardization of digital tools like Sketch, Axure, Social Bakers etc.

1.9. Introduction "BBDO Digital Stammtisch" with presentations of employees and lots of beer ;)

2. Missing resources

2.1. Social Media Expert

2.1.1. Reportings

2.1.2. SoMe Startegy

2.1.3. Editorial planning

2.1.4. Community Management

2.1.5. Content Production

2.2. UX Experts

2.2.1. Concept

2.2.2. UX Personas

2.2.3. Journeys

2.2.4. Prototyping

2.2.5. Wireframes

2.3. Developer

2.3.1. Full Stack Developer

2.4. UI Designer

2.4.1. Application Design

2.4.2. Prototyping

2.4.3. Design Concepts

2.4.4. Content Production

2.5. Digital Project Manager

3. Special Disciplines

3.1. Content Unit

3.1.1. SoMe Asset Production

3.1.2. VR / AR Content

3.2. Voice Experience

3.2.1. Voice Architecture

3.2.2. Conception

3.2.3. Marketing

3.3. UX Unit

3.3.1. Digital Campaign UX

3.3.2. User testings

3.3.3. UX Reviews

3.4. Plattform Unit

3.4.1. Microsites

3.4.2. Landingpages

3.4.3. Websites (small)

3.5. Mobile Unit

3.5.1. App Development

3.5.2. App Marketing

3.5.3. AR / VR Development

3.6. Gaming

3.6.1. In Game Advertising

3.6.2. Social Media Marketing (special channels)

3.6.3. Community Management / Live OPS