Marketing Mix - 4 Ps

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Marketing Mix - 4 Ps von Mind Map: Marketing Mix - 4 Ps

1. Product

1.1. Product Life Cycle

1.1.1. Extension Strategies

1.2. BCG Matrix

1.3. Branding

1.3.1. Awareness

1.3.2. Development

1.3.3. Loyalty

1.3.4. Value

1.4. Packaging

2. Price

2.1. Cost-plus

2.2. Penetration

2.3. Skimming

2.4. Psychological

2.5. Loss leader

2.6. Price Discrimination

2.7. Price leadership

2.8. Predatory

3. Promotion

3.1. Promotional Mix

3.1.1. Above the line

3.1.2. Below the line

3.2. Guerrilla marketing

3.3. Technology

4. Place

4.1. Intermediaries

4.1.1. Wholesaler

4.1.2. Retailer

4.1.3. Agent

4.1.4. Distributor

4.2. Channels

4.2.1. Zero

4.2.2. Long / Short