Marketing Persona

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Marketing Persona 作者: Mind Map: Marketing Persona

1. Name

2. Demographics

2.1. Age

2.2. Gender

2.3. Education

2.4. Job Title

2.5. Salary

2.6. Location

2.7. Family

2.8. Interests

3. Goals

3.1. Goal

3.2. Goal

4. Challenges

4.1. Challenge

4.2. Challenge

5. Values

6. Fears

7. Worldview

7.1. Personality

7.2. Motivation for Online Activity

8. Awareness

9. Sources